WEBINAR Comment réussir votre campagne annuelle : stratégies, cibles et contenu (How to Run a Successful Annual Campaign: Strategies, Targeting and Content)

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Session offered in French, Q&A in French and English.

Annual campaigns are a cornerstone of philanthropic fundraising and a vital source of revenue for organizations of all sizes. But how can they be built strategically, personalized effectively, and designed to maximize their impact?

In this webinar, seasoned professionals from the philanthropic sector will share best practices, real-world lessons, and actionable insights to help you improve your results.

Regardless of the size of your organization or the maturity of your current campaign, this session will provide you with concrete tools, inspiring examples, and strategies that can be directly applied to your reality.

Panel

Since 2022, he has served as Senior Director of Annual Giving at the Montreal Children’s Hospital Foundation. In this role, he leverages his expertise to develop innovative strategies, enhance the donor experience, and maximize revenue from annual campaigns.

Recognized for his leadership, rigor, and strategic vision, Frédéric has a deep understanding of the challenges and key drivers within the philanthropic sector.

In 2025, she joined the Foundation of the Musée national des beaux-arts du Québec, initially as Senior Advisor in Philanthropic Development, before being promoted to Director of Fundraising Activities and Corporate Partnerships. In this role, she develops innovative strategies to foster corporate engagement, increase revenue, and strengthen the cultural mission of the Foundation.

Mélissa Bérubé stands out for her human-centered approach, her ability to build lasting relationships, and her strong project management skills. Her career reflects a deep commitment to the common good, a sharp sense of planning, and a constant drive to elevate the organizations she serves.

Supported by dedicated teams, she helps mobilize the community to deliver tangible results, drawing on innovative initiatives that promote inclusion and equity. She holds a bachelor’s degree in Political Science and Public Administration from the Autonomous University of Querétaro, Mexico, as well as a master’s degree in Public Administration from the École nationale d’administration publique (ENAP).

As Executive Director of the Foundation, Lizette Flores is committed to furthering the development and visibility of La Maison du Père’s mission among its donors and strategic partners across all sectors. She carries out this work in close collaboration with Jaëlle Begarin, President and CEO of La Maison du Père, and the entire team.

Moderator

 

Since 2018, she has brought her talent to the CHU Sainte-Justine Foundation, where she currently serves as Director of Marketing. She combines her passion for data with her creativity to design innovative strategies that engage the community and significantly contribute to revenue growth. She previously held the position of Senior Director of Relationship Marketing at Atypic.

Claudia stands out for her development of comprehensive 360° donor journeys focused on enhancing the donor experience, engagement, and loyalty. Her data-driven approach supports strategic decision-making and process optimization, making her a key player in the philanthropic landscape.

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