Jun 18, 2026 | 12:15 to 1:30 p.m.
Presentation in French, Q & A in French and English
What does it take to secure a transformational philanthropic gift? Join us for a special conversation with Cherry Marshall as we explore the anatomy of the landmark $15 million gift from the Mark Pathy to Concordia University for the creation of the Mark Pathy Space Institute.
This webinar will take participants behind the scenes of the gift and explore:
- The relationship-building that laid the foundation for the partnership
- How institutional priorities and donor vision were aligned
- The cultivation strategy that helped advance the opportunity
- Key moments and lessons learned throughout the process
- Practical insights into advancing and securing transformational gifts
The value of a transformational gift varies from one institution to another, but the impact it can have on an organization remains constant. Whether you represent a small charitable organization or lead a large advancement team, this webinar will offer valuable insights to help strengthen your fundraising strategy and deepen your approach to transformational philanthropy.
SPEAKER

Cherry Marshall
Associate vice-president of Development
Concordia University
Cherry Marshall has served as associate vice-president of Development at Concordia University since 2023.
She previously worked as principal director of Development for Concordia’s Faculty of Fine Arts, having joined the team in 2017. With 15 years of experience in fundraising, she has worked for several organizations, including Trans Canada Trail, where she served as a senior development officer.
Throughout her career, Cherry Marshall has demonstrated a strong track record in cultivating relationships, securing major gifts and providing guidance in fundraising efforts. She holds a BA in political science and an MA in public policy and public administration from Concordia University. She is also a Certified Fund Raising Executive (CFRE) and has completed leadership training with the Council for Advancement and Support of Education.
MODERATOR :

Katia Lorye
Director for Development, Faculty of Medicine, UdeM
Co-chair, AFP Quebec’s Education Committee
In videoconference
Rates
AFP member rate : 35 $ plus tax per person
Non-member : 60 $ plus tax per person
Additional information
The webinar will not be recorded. A Zoom link will be sent the day before the webinar.
CFRE: Full participation in this program is applicable for 1.25 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.