November 09, 2020

Montreal, November 10, 2020 – It is with immense pride that we salute the recognition of Luce Moreau, CFRE, FAFP, outgoing president of AFP Quebec as an AFP Distinguished Fellow. This international recognition highlights the full breadth of Ms Moreau’s contribution to the profession and to the organizations that benefited from her expertise for over 25 years, locally, provincially, nationally and internationally.

The first Canadian woman to receive the highest AFP distinction, Ms Moreau was trained in fundraising in the United States and Canada, and has held the prestigious CFRE accreditation since 2007.

The AFP’s Distinguished Fellows Program recognizes individuals who have shown significant leadership in philanthropy and the fundraising profession, and who will continue to advance ethical and effective fundraising through their volunteer and advisory work. The designation represents the pinnacle of service to the AFP and the profession, as well as to the tenets of giving, volunteering and philanthropy.

Luce Moreau has been a well-known fundraising manager for over 25 years. Her remarkable leadership has enabled her to become a credible advisor, a renowned author and an eloquent spokesperson for our profession. Over the years she has led major organizations and sat on several boards of diverse associations and charitable organizations in North America, in addition to being one of the most active, involved and devoted members of the AFP here in Quebec and Canada as well as internationally, said Else Desjardins, Chair of the Board of Directors of AFP Quebec.

Throughout her career, she has forged solid partnerships and maintained exceptional relationships with players in the field. She has an astute understanding of the philanthropic world and, to this day, serves as an inspiring mentor for us all. Luce has known how to motivate those around her and to continuously surpass herself. Contributing to building the world of tomorrow is her leitmotif, aligning perfectly with philanthropy’s promise of a better world. Enthusiastic and passionate about her work and volunteering, she has always placed great importance on family. As family caregiver, she cared for her husband and her father, during their respective illnesses, for the last 10 years.

She will be receiving the award during AFP Global’s international ICON Conference next April in Minneapolis.


About the AFP

AFP Global represents over 31,000 members in more than 240 chapters around the world. AFP works to promote philanthropy through awareness programs, research, education and certification.



Elsa Desjardins
Chair of the Board of Directors
AFP – Quebec Chapter