Jun 07 to Jun 11, 2021 | 8 a.m. to 12:30 p.m.

ALL THE BASICS OF FUNDRAISING IN JUST ONE COURSE!

In ENGLISH on JUNE 7, 8, 10 AND 11, 2021 in VIDEOCONFERENCE

This 4 half-day course, taught by experienced professionals, is designed to give participants comprehensive knowledge of the fundamentals of fundraising. The course is divided into 7 modules:

Day 1:

Module 1  Overview of Fundraising
Module 2  Developing an Integrated Fundraising Program

Day 2:

Module 3  Marketing for Ongoing Success
Module 4  Building and Sustaining Relationships

Day 3:

Module 5  Securing the Gift
Module 6  Volunteers – Partners in Fundraising

Day 4:

Module 7  Management and Accountability

 

This course is accredited by the Association of Fundraising Professionals and is intended for all fundraising professionals with less than 5 years experience.

Scholarships are available, submit application no later than April 30, 2021.

Reserve quickly, places are limited!

* The French class will take place the week after, please register here.

Faculty

Module 1 Overview of Fundraising

Elaine Lalonde, Conseillère séniore, Québec, Global Philanthropic Canada

Elaine Lalonde began her fundraising career in 1990 by joining the firm Navion, and then Ketchum Canada, as director of market research and major fundraising campaigns, including the 3,5M$ capital campaign for the Musée d’art contemporain de Montréal.

The campaign goal having been reached, Elaine is recruited by the Fondation du Musée d’art contemporain de Montréal, where she held the position of Executive Director until 1996. During that time, she ensured the stewardship of the 3,5M$ campaign, organized the Annual Ball that raised on average $100,000 in net profits, initiated several events geared to a younger audience, increased the membership of the Friends of the MACM and created a first annual fundraising campaign.

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Module 2 Developing an Integrated Fundraising Program

Marie-Claude Landry, Philanthropic Director, Centraide Estrie

Currently Philanthropic Director for Centraide Estrie, Marie-Claude Landry has worked in the non-profit sector for over 25 years. She holds a solid experience in management, strategic planning and philanthropic development. Her professional background has led her to numerous leadership positions in renowned institutions such as the McCord Museum, YMCAs of Québec and Heritage Montreal. She also contributed to the growth of OssimTech, a medical education high-tech company as Director – HR & Administration.

Module 3 Marketing for Ongoing Success

Shaun G. Lynch, CFRE, President. Adventum Philanthropic Marketing

A native of Montreal, Québec, Shaun Lynch is a part-time faculty member with Concordia University’s John Molson School of Business (Departments of Marketing and Management), and also teaches in the Public Relations Programme at McGill University’s School of Continuing Studies (Department of Career and Professional Development).

In 2006, after 17 years with Canada’s largest fundraising consultancy, Mr. Lynch launched his own firm, Adventum Philanthropic Marketing.  His recent clients have included Habitat for Humanity (Québec), Christ Church cathedral, Saint Columba House, Montreal West Children’s Library, Festival Accès Asie, the Canada Council for the Arts, Ville-Marie Oncology Foundation, Na’Amat Canada, Scouts Canada, and Miss Edgar’s and Miss Cramp’s School (ECS), where he served as the Director of Advancement from 2008 to 2010.

A sought-after speaker, Mr. Lynch has led many workshops for the Association of Fundraising Professionals (AFP), including presentations at international conferences in Baltimore, San Antonio, San Diego, New Orleans and Vancouver and district conferences in Montreal, Toronto, Ottawa, Halifax and Houston; for the Council for the Advancement and Support of Education (CASE) in Boston and Chicago; for the Quebec Association of Independent Schools Advancement Professionals (QAISAP) and the Weizmann Institute. In December 2008 Mr. Lynch was part of an international AFP delegation that met with nonprofit organization leaders in Hong Kong and Beijing.

Mr. Lynch holds an Honours BA in Psychology from Bishop’s University and an MBA from McGill University.  He earned his Certified Fund Raising Executive (CFRE) credential in 2003, and he is a certified AFP Master Trainer, a designation he earned at the AFP Faculty Training Academy in 2008.

Module 4 Building and Sustaining Relationships

Amanda Fritz, CFRE, MPNL, Senior Advisor, Philanthropic Development, Foundation of Greater Montreal and
Karen Mitchell, CFRE, Senior Advisor, Philanthropy, Teresa Dellar Palliative Care Residence

Amanda Fritz, CFRE, MPNL, is Senior Advisor, Philanthropic Development, for the Foundation of Greater Montreal. In 2013 she earned her Certified Fund Raising Executive accreditation (CFRE), becoming one of the youngest CFRE professionals in Quebec. Amanda completed degrees in Psychology and Public Relations at McGill University and obtained her Masters in Philanthropy and Nonprofit Leadership from Carleton University. Amanda proudly serves on the Board of Directors of the Montreal Children’s Library and the Association of Fundraising Professionals (AFP). In 2018, the Governor General awarded Amanda the Sovereign’s Medal for Volunteers for her service to youth education.

Karen Mitchell, CFRE is a native Montrealer with over twenty-five years of experience working in the not-for-profit sector. She is currently the Senior Advisor, Philanthropy at the Teresa Dellar Palliative Care Residence, formerly known as the West Island Palliative Care Residence, the largest free-standing hospice in Canada. Working with a team of dedicated volunteer leaders, she manages a portfolio of major donor and planned giving prospects and is responsible for a broad spectrum of development activities including proposal development, donor stewardship and recognition, and prospect research activities. Passionate about philanthropy, Karen has a career-long focus on mentoring the next generation of fundraising professionals.

Module 5 Securing the Gift

Jean Stutsman, Director of Development and Alumni Relations, National Theater School of Canada and
Shaun G. Lynch, CFRE, President. Adventum Philanthropic Marketing

Ms. Stutsman brings with her a wealth of fundraising experience which spans borders and decades. As a fund-raising consultant in both the United States and Canada, she has worked for many educational, healthcare and arts establishments. Her Canadian consulting experience includes l’Université Laval, Elmwood School, and Selwyn House School. She has also held senior fundraising positions in educational and medical institutions in Montreal, most notably at the National Theatre School of Canada, Montreal Science Centre Foundation, Royal Victoria and Montreal Children’s Hospital Foundations, ProCURE Alliance, Lower Canada College and John Abbott College. She is a regular guest lecturer on fundraising at both McGill University and Concordia University’s Molson School of Business. When Jean is not helping causes build their philanthropic resources, she sings in multiple languages: German, French, Gaelic (Irish, Scottish), Serbian, Platt Deutsch, and English.

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A native of Montreal, Québec, Shaun Lynch is a part-time faculty member with Concordia University’s John Molson School of Business (Departments of Marketing and Management), and also teaches in the Public Relations Programme at McGill University’s School of Continuing Studies (Department of Career and Professional Development).

In 2006, after 17 years with Canada’s largest fundraising consultancy, Mr. Lynch launched his own firm, Adventum Philanthropic Marketing.  His recent clients have included Habitat for Humanity (Québec), Christ Church cathedral, Saint Columba House, Montreal West Children’s Library, Festival Accès Asie, the Canada Council for the Arts, Ville-Marie Oncology Foundation, Na’Amat Canada, Scouts Canada, and Miss Edgar’s and Miss Cramp’s School (ECS), where he served as the Director of Advancement from 2008 to 2010.

A sought-after speaker, Mr. Lynch has led many workshops for the Association of Fundraising Professionals (AFP), including presentations at international conferences in Baltimore, San Antonio, San Diego, New Orleans and Vancouver and district conferences in Montreal, Toronto, Ottawa, Halifax and Houston; for the Council for the Advancement and Support of Education (CASE) in Boston and Chicago; for the Quebec Association of Independent Schools Advancement Professionals (QAISAP) and the Weizmann Institute. In December 2008 Mr. Lynch was part of an international AFP delegation that met with nonprofit organization leaders in Hong Kong and Beijing.

Mr. Lynch holds an Honours BA in Psychology from Bishop’s University and an MBA from McGill University.  He earned his Certified Fund Raising Executive (CFRE) credential in 2003, and he is a certified AFP Master Trainer, a designation he earned at the AFP Faculty Training Academy in 2008.

 

 

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Module 6 Volunteers – Partners in Fundraising

Jean Stutsman, Director of Development and Alumni Relations, National Theater School of Canada

Ms. Stutsman brings with her a wealth of fundraising experience which spans borders and decades. As a fund-raising consultant in both the United States and Canada, she has worked for many educational, healthcare and arts establishments. Her Canadian consulting experience includes l’Université Laval, Elmwood School, and Selwyn House School. She has also held senior fundraising positions in educational and medical institutions in Montreal, most notably at the National Theatre School of Canada, Montreal Science Centre Foundation, Royal Victoria and Montreal Children’s Hospital Foundations, ProCURE Alliance, Lower Canada College and John Abbott College. She is a regular guest lecturer on fundraising at both McGill University and Concordia University’s Molson School of Business. When Jean is not helping causes build their philanthropic resources, she sings in multiple languages: German, French, Gaelic (Irish, Scottish), Serbian, Platt Deutsch, and English.

Module 7 Management and Accountability

Jean-Philippe Dugré, Director of Development and Parterships, National Circus School

After completing a law degree at Sherbrooke University, Jean-Philippe Dugré began is fundraising journey in 2005 as a consultant for Bolduc Nolet Primeau et associés. Currently Director of Development and Parterships at the National circus school in Montreal, he’s held positions in various organizations such as the Jeux du Québec and l’Accueil Bonneau while being Vice-President of the 350th anniversary of Boucherville in 2017.  

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In videoconference

Rates

Members: $445 plus tax
Non-members: $545 plus tax

*$25 discount per person if 2 or more registrations from the same organization.