Nov 27, 2020 | 12 p.m. to 1:30 p.m.

Every one of us has a very personal relationship with money. As professionals who work with high net worth individuals, we first must understand our own money mindset before we can truly serve our donors and our missions fully.

In this interactive session we’ll discuss the 8 main money archetypes, their characteristics, and how philanthropy fulfills a human need for each of them. The learning outcomes from this session are two-fold: we will bring awareness to our own money mindset so that we can understand our donor’s money mindsets, and what money represents to them.

Money is not a barrier. It is a tool. Learning how to leverage this powerful and exciting tool will help us become better fundraisers, better advisors and ultimately, better humanitarians.

Session offered in English, Q&A in French and English.

Presented by

Jenny Mitchell, CFRE, DMA

Chief Visionnary Officer l Owner



Chavender’s vision is to help more people do more good. Founder and president of Chavender, Jenny Mitchell (CFRE, DMA), works closely with not-for-profit leaders to change the world – one mission at a time. Chavender assists clients, across Canada and the U.S., to inspire their donors and achieve their fundraising goals through personalized fundraising coaching and training. Before completing her CFRE, Jenny trained as a classical musician and earned her Doctorate of Musical Arts. She brings her creative approach, her drive for excellence, and her passion for people to the world of not-for-profits.



Zoom videoconference


AFP MEMBER: $35 plus tax per person
NON-MEMBER: $55 plus tax per person

Additional information

A zoom link will be sent the day before the webinar

One registration per participant.