
Apr 03, 2025 | 5 to 7 p.m.
This event is fully booked. To join the waitlist, please email info@afpquebec.ca.
Session offered in French, Q&A in French and English.
Join us for a stimulating conference and discover how a 360-degree approach and strategic planning can revolutionize your fundraising efforts and drive success.
Learn how to make the most of your major and planned giving programs by using events as powerful complements, rather than the main source of income. Our expert panelists, representing charities of various sizes, will share their experiences on redesigning their teams to ensure that every activity is thoughtfully designed to maximize ROI with optimal time and resource allocation.
Participants will have a unique opportunity to engage in thought-provoking discussions and learn:
- How to build major gift capacity within an existing team to achieve optimal results.
- How to leverage events as cultivation opportunities for new donors and how to prioritize individual donor engagement strategies.
- How to implement innovative techniques to enhance donor engagement and retention.
Whether you are a small charity or a major fundraising team, this conference offers invaluable tools to elevate your fundraising journey. Don’t miss this unique opportunity to learn from the best and take your fundraising program to the next level!
SPEAKERS :
Delphine Brodeur
President and CEO
CHU Sainte-Justine Foundation
Delphine leverages her deeply human leadership to mobilize and encourage her teams to unite their talents in service of the cause she has championed for ten years. With extensive experience in senior management positions in strategy, communication, and marketing, Delphine entered the philanthropic sector in 2015. Her strategic and creative approach enables her to build engaged, multidisciplinary teams while fostering growth in a constantly evolving environment.
Recognized for her boldness and innovative spirit, Delphine challenges the status quo and encourages her colleagues to push their limits to maximize their impact. A graduate in communication from the University of Montreal and holder of an MBA from the School of Management at UQAM, she continues to enhance her skills, notably with her recent certification in corporate governance.
Elizabeth (Beth) Hunter
Director
FoodBridge
Beth is a seasoned bilingual food and agriculture innovator. Prior to founding FoodBridge, she was Program Director at the McConnell Foundation, leading the Sustainable Food Systems Initiative including Nourish, and working on the Foundation’s Climate and Reconciliation programs.
A co-founder of Équiterre and the Community Supported Agriculture network, she also coordinated Greenpeace Canada’s campaign on responsible seafood sourcing in supermarkets. She recently served as agriculture strategy advisor to Nature United and co-authored a sustainable agriculture framework for philanthropy with the Transition Accelerator.
Beth holds a Master’s degree in Rural Economics from Laval University.
Jean-Pierre Primiani
Chief Philanthropy Officer
Opéra de Montréal
An accomplished leader in arts philanthropy, Jean-Pierre Primiani has been Chief Philanthropy Officer at the Opéra de Montréal since 2017, overseeing individual giving, corporate and foundation support, and special events. During his mandate, contributed revenue increased fivefold, laying the groundwork for the first capital campaign in the company’s history.
Over the past fifteen years, Jean-Pierre has earned a reputation as a consummate relationship-builder, a passionate ambassador for the cultural sector, and a pioneer in terms of arts philanthropy.
An active member of both the philanthropic and artistic communities, he is involved with the AFP – bursary committee, Canadian Association of Gift Planners, Conversations Philanthropiques en Culture, and is regularly called upon to advise arts organizations and help them develop their practice in philanthropy. He presides over the jury of the philanthropic prize for the Montreal International Music Competition and sits on the advisory board of the Faculty of Music of the Université de Montréal.
Jean-Pierre holds an honours degree in Italian Studies with a major in Humanistic Studies. He earned his Master’s in Management of Cultural Organisations from HEC-Montréal, where he wrote a case study on leadership transition at the Canadian Opera Company. His master’s thesis explored elite philanthropy in North American opera companies and proposed a model for the arts in Québec.
A trained opera singer, Jean-Pierre also enjoys taking out his accordion from time to time to liven up a party and sitting down at the piano to accompany one of his three young boys on the cello.
MODERATOR:
Catherine Rowe
Partner
Pur Philanthropie
Catherine Rowe is a partner at Pur Philanthropie, a boutique consulting firm specializing in strategic support for the philanthropic sector.
Previously, she served as Executive Vice-President of the Sainte-Justine University Hospital Centre Foundation, where she led the historic $150 million Healing More Better campaign, ultimately raising $255 million. Earlier, she was Executive Director at the Montreal Neurological Institute and Hospital (The Neuro), managing the $40 million Thinking Ahead Campaign. Catherine began her philanthropy career at Centraide (United Way) of Greater Montreal, advancing to Director of Major Giving.
In 2018, she received the National Philanthropy Day Award for Outstanding Career in Philanthropy and has since been a jury member. She is also a Faculty trainer with the Association of Fundraising Professionals’ (AFP) Leadership Academy, and holds an MPA from Carleton University and a BCom from McGill University.
Room Sainte-Catherine, Collectif MTL
397A Saint-Catherine St W, Montreal, Quebec, H3B 1A4
Rates
AFP member rate : 50 $ plus tax per person
Non-member : 75 $ plus tax per person
Additional information
Cocktail: 5 p.m. - 6 p.m.
Conference: 6 p.m. - 7 p.m.
CFRE: Full participation in this program is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.