March 28, 2019 | 8:30 a.m. to 4:30 p.m.

AFP Quebec and AFÉSAQ, in collaboration with Phil, are excited to offer a special workshop series for not-for-profit organizations, foundations, NGOs and charities. If you’re doing good in this world, we want to help you do it even better!

In this four part conference, you’ll learn:

  • what story catches media attention and how to craft your own “sticky” story
  • how to create videos yourself using a mobile phone
  • how to leverage social media to get your story out to the masses
  • how to enhance organizational performance and help your employeur reputation

Part 1

  • What’s Your Story: Narrative Workshop with Debbie Hynes (In English)

Part 2

  • Storytelling through DIY video with Approprimage

Part 3

  • Getting your story out there: harness the power of social media with Phil

Part 4

  • Storytelling & people management with Isabelle Kolish-Dufresne, CHRP

Part 1 – What’s Your Story? Narrative Workshop with Debbie Hynes

We all have a story worth telling. This workshop is targeted at individuals who want to pitch the media and who want to increase their storytelling skills. We will discuss what makes a good story, how to determine your target audience and the best way and time to share your story with them. This workshop will provide practical advice on pitching ideas, standing out from the flood of press releases vying for attention, and shaping your story so that it captures the imagination of the media and the audiences they serve. 

Debbie Hynes

Debbie Hynes is a storyteller who uses narrative to bring brands to life. In the past 2 decades she has worked with technology companies, start-ups and community organizations to help them tell their stories. Currently she works as the Regional Manager, Communications, Marketing and Brand for CBC Quebec.

Part 2 – Storytelling through DIY video with Approprimage

Having a compelling story is important. Telling that story can be tricky! In this workshop, you will learn simple but effective techniques to get amazing results using a very common tool: your cell phone camera. During this workshop, you will also learn the technical elements that will allow you to create your own stories at a low cost. Are you intimidated by how to frame a shot? By recording quality sound? By editing? This workshop is for you!

Julien Deschamps Jolin

Julien Deschamps Jolin shares his life between community and cinema. Writer and director, Julien is able to bring to life ideas and stories that create an emotional bond with viewers. For Julien, Approprimage is a perfect vehicle to exploit his creativity while highlighting the remarkable stories that are lived daily in community organizations.

Equipment: participants are required to bring a smartphone that has video recording capabilities. The device must be a relatively modern model (released in the last 5 years).

Part 3 – Getting your story out there: harness the power of social media with Phil

You’ve got your story, you’ve got your videos. Now what? How do you get the word out to the masses? Who will listen? How do you capture your audience’s attention in the cacophony of content online? We’ll show you how to develop a social media content calendar that will bring structure to your digital communications. Learn how to leverage the power of Facebook and email marketing to drive more traffic to your website and raise more funds online (or whatever goal you have set).

Kim Fuller

Kim Fuller is founder of Phil, where since 1999 she has successfully helped hundreds of charities and foundations get their message to the masses – to do good, even better. Thanks to a combination of practical insight and boundless creativity, Kim has earned a reputation for delivering innovative strategies that effectively and efficiently meet the needs of today’s evolving not-for-profit landscape.

Part 4 – Storytelling & people management

In a time where employees are hard to find and keep, it is critical to think of how we attract, motivate and retain our valuable people that make our not-for-profit so great and unique. That said, Storytelling is a powerful concept to use in the realm of people management: a person’s professional journey will be comprised of a series of “moments of truth” adding up to their overall career story in a given company.

What kind of stories do our employees have to tell in their professional journey with us ? Do these experiences entice them to go above and beyond, or make them want to look for another job ?

In this workshop you will:

  • learn the importance of the experiences lived by your staff ; a strategic pillar to help decrease costs, enhance performance, and help your employer reputation
  • reflect on the moments of truth experienced by your people in your org
  • apply storytelling to write your own employer story as you wish for it to be written, not endured.

Isabelle Kolish-Dufresne

Isabelle Kolish-Dufresne helps employers and their employees, to work better together in an environment where every member contributes to develop one another.  With more than 10 years working as an HR generalist and business partner, her career developed in both SMBs and large enterprises in various industries such as multi-media, technology and medical/dental. Having coached, supported, and guided leaders, employees and teams in both Montreal and Toronto, Isabelle focuses today on helping her clients with their employee retention challenges, in addition to attracting and engaging talent. She is a team-experience strategist driven by her passion to make the the world a better place in which to live and work, and enjoys collaborating with like-minded partners.


Espace 660, Alexis Nihon

3500, De Maisonneuve Blvd. West Tower 2, 6th floor


MEMBER (AFP AND AFÉSAQ): $125 plus tax per person

NON-MEMBER: $175 plus tax per person

Additional information

Session offered in French and in English.
Places are limited so book early.